What if your emails didn’t just make people like you… but made them want to buy from you too?
Get the 3-Act 'Pre-Launch' email sequence to build trust, shift beliefs, and set up your next sellout launch in as little as one week.

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Hey solo business owner,

Your sales copy isn't the problem.
You’ve probably been told to scrap & rewrite your sales page. 
Or to send more launch emails. 

But if your nurture emails are just "keeping the list warm" without ever walking them toward a decision, you’ll keep getting replies like...

“This really resonated!” 
“I always love reading your emails.” 
 
But come launch day? 

Ghosts. 
Crickets. 
Low sales (even when your offer is great).  

Without a strategic Pre-Launch, you’re left:  

Rewriting sales emails that still feel too sleazy to send even after draft #78.3

Worrying that your price is the problem and lowering it, again

Avoiding launching entirely even though you have a really big-hearted offer that your clients DESERVE to hear about

That’s what Open Loop is here to change.
Open Loop gives you a repeatable structure to:

Build trust without writing 3,257 substack articles.

Stop sending one-off emails and start shaping an intentional, strategic arc that drives excitement for open cart.

Write faster (and better) with support from your pre-trained AI copy team - while still sounding exactly like yourself.

Turn your Pre-Launch messaging into a repeatable, story-first sequence you can rely on every time you sell.

In as little as one week. 

This isn’t about writing more. It’s about writing what your audience actually needs to hear (I'll show you how to figure that out, too) and doing it in a way that feels clear, honest, and good in your gut. 
Your story-led Pre-Launch toolkit includes:

The 3-Act Pre-Launch Framework

The same one I’ve used with private clients to help them write emails that lead to real momentum, real trust, and real sales.

Story, first Writing Prompts

Guided freewriting exercises that surface audience objections, sticky beliefs, and stories that actually support your sale (+ are super intuitive and FUN).

Short + Clear Video Walkthroughs

So you can move through the process in short, focused sessions (no endless course portal here!).

Your AI Copy Team

Built on my 3-Act Pre-Launch Framework and signature Story, first method, so you can write faster and more strategically without sacrificing originality. (I know we're all rightfully wary of AI. Using it in OL is 100% optional).

A few bonuses...

I'm always checking in with my Open Loop students and adding bonuses (from myself or I bring in a guest speaker!). Here are a couple you get immediate access to: 

BONUS #1:
A Behind-the-Scenes Look at My Own Pre-Launch

When I said I used Open Loop to launch Open Loop, I meant it. 


This bonus is a true peek behind the curtain: how I planned it, what I changed midstream, and the actual results (including how I 3x’d my founding member goal in 48 hours). 

BONUS #2:
Shining without overwhelm (with Britt Broekhaus)
This bonus is such a treat! Somatic astrologer Britt Broekhaus unpacks why visibility can feel so charged and how your Sun sign shapes the way you show up. If visibility ever makes you want to hide under a blanket, this one’s for you!

This is for you if...

You're a solo founder, coach, educator, or creative who wants to sell with strategy and soul - without writing from scratch every time.

You’ve got an offer you believe in, but you're having trouble actually selling it.

You’ve tried AI (because you're a team of one and need all the support you can get!) but it never sounds like you.

You want to launch... kinda... you just wish there was a gentler way to do it.

You like being liked... but you want to be bought-from too.

You want structure without the sleaze - something you can reuse again and again.

You care deeply about serving your people and you’re ready to become someone who does that and also makes consistent sales.

Heads up: You can sell AND stay in integrity.

You’re already someone who writes generously. Who prioritizes clarity and consent. Who doesn’t want to pressure or manipulate anyone into buying.

What Open Loop helps you start to claim is this:

You can be all of that... and also make money.

You can lead with empathy and invite people into something powerful.

You can honor where people are at and still clearly say: this is for you, and now’s the time to buy.

A gentler launch starts with a solid Pre-Launch. You ready?
Why I built this
I’ve written hundreds of launches over the past decade — for beloved online founders and big-name brands alike. 

But the ones that really convert? 

They don’t rely on pressure. Or hacks. Or 54-email sales sequences. 
They start earlier. 
With a narrative that builds trust, clears the path, and makes your offer feel inevitable. 

That’s what Open Loop helps you do.

If you’re a solo business owner who wants to sell from a place of integrity and you’re ready for your emails to actually convert — Open Loop was built with you in mind.

Have questions?

This space is here to help you feel grounded and informed before you click “buy.” 

If you don’t find the answer you need, I’m just an email away.
  • Do I need to be launching something right now to join?
    Nope! The tools and sequence you create will be repeatable. You can use this system for any offer — live, evergreen, new, or reimagined.
  • Can I take longer than a week to do this?
    Of course! The sequence (with the help of AI) is designed to be done in "as little as one week" but you do not HAVE to plan and write your sequence that fast. We all have different lives and schedules, so do what works for you!
  • I’m not sure I want to use AI. Is it required?
    Not at all. The AI Copy Team is completely optional. Everything in Open Loop can be done manually with the same story-first process I use with 1:1 clients. But if you are curious, the bots are there to help you move faster — without losing your voice.
  • How long will I have access?
    Forever! You’ll have ongoing access to the materials — so you can come back to them for your next launch, and the next.
  • I already write pretty good emails. Will this still help?
    Yes — especially if you’ve ever felt like your emails sound great but don’t lead to sales. Open Loop gives you a structure beneath your stories, so they actually move people toward your offer.
  • Is this a live program or self-paced?
    It’s self-paced, built to be completed in one week (or a few focused sessions). Though you can take as long as you want / need! Your pace will depend a lot on you.
  • Will this work for evergreen offers or service-based launches?
    Absolutely. The 3-act arc is designed to build desire and readiness for any kind of offer — whether you’re opening doors to a program, selling something high-touch, or inviting people into a rolling enrollment. I have one client who has an evergreen funnel and uses this system to automatically send the perfect pre-launch emails everytime.
  • What’s your refund policy?
    Because this is a digital product with immediate access, I don’t offer refunds.

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Open Loop is open for enrollment! 
Open Loop has officially existed for one whole year!!


In that time, it's become an awesome community full of creative business owners that I adore.  


They're often great writers who care deeply about their audiences and just need help turning that generous writing into emails that sell.  


Over the past year, I’ve watched them use what they’ve learned to fill programs, triple their results, and feel really proud of the way they launch.  


Does it still make me sob with joy every time one of them sends me an “it worked!” voice note?  


1000%.​ 


I can’t wait to see what this round creates.


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